The CHILLAFISH Company – a strong growing brand of innovative outdoor & wheeled toys – reached a big milestone in its short history: over 1 million products sold successfully in the market.

The CHILLAFISH Company was established in 2011 in Antwerp, Belgium, with first product introductions in stores in Belgium, the US & Japan in mid-2012. … and they haven’t stopped growing since!

“We’re a proud vendor to the biggest retailers in the world, such as Target, Costco & Toys “R” Us, with successful sell-through in more than 60 countries. With a focus on clean & crisp designs, innovative features & great consumer value, Chillafish wheeled toys are setting the standard. Today’s toy markets are flooding with cheap low-quality toys. Cheap, but broken after little use, where’s the added value? We reset the standards by creating more sustainable toys & more consumer value, still at sharp prices,“ Seppe De Roeck [CEO] said.